Enriching the World with Local Gems
I am Ryosuke Hirota, the 7th generation owner of Yamashiroya. Located in Oita, Kyushu, we have specialized in “hidden gems” of the region for 168 years. I personally visit the production sites, listen to the producers’ stories, and only offer products that I am truly satisfied with.
We deliver the charm of these products not only to our local community but also to fans of Kyushu Oita across Japan and to everyone worldwide who loves high-quality “Made in Japan” products.
Discover Our Story in 1 Minute (Video)
Watch this 1-minute video to see our 168-year history and the owner’s passion for selecting exquisite local gems.
Perfect Score in the Sake Tasting Championship
In the National Sake Tasting Championship, I continued to challenge for the honor that no other sake shop had ever achieved. In the 38th Oita competition, I finally accomplished a perfect score. In addition to introducing sake selected with an expert palate, we also carefully select health-conscious beverages and food products.
Recommended Products (Gems from Oita & Bungotakada)
We accept orders for daily use, as well as gifts with Noshi wrapping and souvenirs.
- Chiebizin: The World’s Best Junmai Sake
- Tartary Buckwheat Tea (Produced in Bungotakada)
- Additive-free Yuzu Juice (Globally Important Agricultural Heritage System)
For details, please visit our Online Shop.
Visit Our Retro Shop in Bungotakada (Access & Hours)
Shop Name: Yamashiroya
Address: 646 Hamamachi, Bungotakada, Oita 879-0623, Japan (Google Maps)
Hours: 9:00 AM – 5:00 PM
Phone: +81-978-22-3150
Online Shop: yamashiroya.biz


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