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Start Your Early Summer UV Care with Red Shiso Juice

Did you know UV rays in May & June are as strong as mid-summer? Discover why Red Shiso juice is the ultimate "drinkable sunscreen." Learn how Rosmarinic Acid protects your skin from sun damage and how to enjoy this refreshing Japanese tonic.
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A Hidden Japanese Whisky Now Taking Flight: Kujū Distillery Selected by JAL

Explore the rise of Kuju Distillery from Taketa, Oita, following its selection for JAL’s international in-flight sales starting May 2026. Discover the unique terroir of the Kuju Highlands and the exquisite craftsmanship behind their award-winning single malt. Learn how to purchase these rare Japanese whiskies online or at our local store.
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[Airing on April 12] Featured on “The World’s Best Kyushu Begins!” — A 167-Year-Old Liquor Store’s Challenge: From a Ruined Birthplace to the World

"Can a ruined 167-year-old shop take on the world? Ryosuke Hirota, 7th generation owner of Yamashiroya, reveals the raw reality of his founding site and his bold vision to bring Oita’s hidden gems, like Tartary Buckwheat Tea, to London and beyond. As featured on the TV program 'The World-Class Kyushu Begins!'"
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Better Than Noodles? The Secret of “Drinkable Soba” | Why Health Enthusiasts Choose Bungo-Takada Tartary Buckwheat Tea

Experience “Drinkable Soba” from Bungotakada, Japan. Yamashiroya Tartary Buckwheat Tea contains 100× more rutin than regular soba, is 100% caffeine-free, gluten-free, and perfect for a healthy daily ritual.