yamashiroya

Oita Travel

Step Back in Time in Bungotakada, Oita — A Hidden Town of Traditional Japan

Escape the city bustle and discover the "original scenery of Japan" in Bungotakada, Oita. Experience the nostalgic 1950s "Showa no Machi" retro town, Japan’s top-rated sunsets at Matama Beach, and the National Treasure Fukki-ji Temple—a famous filming location for Japanese stars. Find true peace in a thousand-year-old landscape.
2026.03.15
Oita Travel
Oita Gems & Souvenirs

The Spirit of Yamashiroya: 168 Years of Curating Oita’s Hidden Gems

Discover the authentic flavors of Oita, Japan. Guided by a 168-year heritage, the 7th generation owner of Yamashiroya—a master of sake tasting—selects only the finest local sake, tea, and specialties. Shop world-class "Chiebijn" sake and artisan goods, delivered from our historic shop in Bungotakada to the world.
2026.03.13
Oita Gems & Souvenirs