A storm is expected to arrive tomorrow.
On June 27, Yamashiroya will celebrate the grand opening of our new store at 646 Hamamachi in Bungotakada City—the very place where our business began 167 years ago.
Of all days, a typhoon is forecast to approach.
Even so, tomorrow marks a new beginning for us.
Why Do We Sell Only Products Made in Oita?
People often ask us:
“Do you only sell products from Oita?”
“Why not offer products from all over Japan?”
Our answer is simple.
When locally made products are purchased, the value returns to the people who create them.
That allows producers to continue investing in their craft, developing new ideas, and creating even better products.
We believe this cycle strengthens local communities.
That is why every product we carry is made in Oita Prefecture.
Japan is full of wonderful products.
But as a store that has been part of this region for generations, we believe our role is to support and share the treasures of Oita.
More Than Selling Products—Sharing Their Stories
Before we decide to carry a product, we visit its producer whenever possible.
Every visit reminds us that behind every product is a person.
There are years of dedication, skills refined over decades, and traditions carefully passed down from one generation to the next.
Yet these stories are rarely told.
Many exceptional products remain unknown simply because no one has shared the people and passion behind them.
At Yamashiroya, we believe our responsibility goes beyond selling products.
We want to share the stories, craftsmanship, and dedication that make each product truly special.
A New Beginning After 167 Years
One hundred and sixty-seven years ago, Yamashiroya began here in Hamamachi.
Tomorrow, we begin here once again.
Oita is home to remarkable products that many people have yet to discover.
It is home to extraordinary craftsmanship and to people who have devoted their lives to preserving it.
We believe those stories deserve to be shared.
And we will continue sharing them—one product, one producer, and one story at a time.
We hope to welcome you to Hamamachi once the storm has passed.
Yamashiroya – Hidden Treasures of Oita
646 Hamamachi, Bungotakada City
Oita 879-0628, Japan
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